TikTok and Meta want a stream of videos. Google wants you to learn Google.
Apple Search Ads wants neither. Your App Store page is the ad, nothing to film, nothing to edit, no posting schedule to keep up with. And everyone who sees it was already searching for an app like yours. It is the one channel an indie developer can genuinely run alone. The hard part was never the setup: it is knowing what a user is worth to you, and whether today went well or badly. That is the part this does.
[ 01 of 04 ] · Setup
It builds your campaigns for you
Tell it your app and your countries. It writes the keywords, builds the campaigns and shows you the lot before a euro moves.
It chooses the words people would actually search to find an app like yours — in each storefront's own language — and prices the first bids against what an install is worth to you rather than against a guess.
[ 02 of 04 ] · Economics
It works out what one new user is worth to you
Connect your revenue and it works out what an install is actually worth — after Apple's cut, not before.
That number is the most you can afford to pay for one. Almost nobody knows theirs, which is why most app advertising is guesswork with a budget attached.
[ 03 of 04 ] · Daily
Every day it tells you the best next move
Not a list of forty things. The handful that matter today, ranked, each with the numbers behind it. You press yes or no.
It reads the whole account every day — every campaign, every word you are paying for, every search that cost money and brought nothing back — and works out what to do about it, in plain sentences rather than a dashboard to interpret.
[ 04 of 04 ] · Autopilot
And when you trust it, it does the work itself
Turn autopilot on and it stops asking about the small stuff. It is off until you switch it on, one app at a time, under a ceiling you set.
Nudging a bid up or down, pausing a word that only ever costs money — those it handles. Anything big still waits for you, and every change is written down. New campaigns lose money at first while they find what works; it knows that, and will not panic and shut everything down in week one.
The part nobody else does
Which country gives you the cheapest install?
Nobody knows theirs. Most people run the US, which is the most expensive market on the App Store, and never find out what the other ninety cost. ASA Condor buys you the answer: one small campaign across a group of storefronts, and in a fortnight it names the one where an install cost you least. There is a film of it at the top of this page.
Where it is right now. ASA Condor runs real campaigns with real money, on real Apple Ads accounts, and it is open: connect your Apple Ads account and it will propose your first campaigns in a couple of minutes.
It is early, and I would rather say so. If you have never run an ad before, that's fine — that is who it is for, and I read what the agent does every day.
Ready when you are
Build the plan first. Pay when it goes live.
The keywords, the countries, the budget and what a tap should cost — the whole plan, for nothing. You pay at the press that makes those campaigns real, and not before. It runs in your own Apple Ads account, so if you ever leave, the campaigns stay yours.