TikTok and Meta want a stream of videos. Google wants you to learn Google.
Apple Search Ads wants neither. Your App Store page is the ad, nothing to film, nothing to edit, no posting schedule to keep up with. And everyone who sees it was already searching for an app like yours. It is the one channel an indie developer can genuinely run alone. The hard part was never the setup: it is knowing what a user is worth to you, and whether today went well or badly. That is the part this does.
It builds your campaigns for you
Tell it which app you want to promote and which countries you want it shown in. It chooses the words people would search to find an app like yours, builds the campaigns around them, and shows you the whole thing before a single euro is spent.
It works out what one new user is worth to you
Connect your App Store revenue and it calculates what an average user actually brings in after Apple takes its share, not before. That number is the most you can afford to pay to get one. Almost nobody knows theirs, which is why most app advertising is guesswork.
Every day it tells you the best next move
It reviews the whole account, every campaign, every word you're paying for, every search that cost you money and brought nothing back, and works out what to do about it. Not a list of forty things: the handful that actually matter right now, ranked, each with the numbers behind it and a plain explanation of why. You press yes or no.
And when you trust it, it does the work itself
Turn autopilot on and it stops asking about the small stuff: nudging what you pay for a word up or down, pausing the ones that only ever cost money. It's off until you switch it on, one app at a time, with a daily spending ceiling you set. Anything big still waits for you, and every change it makes is written down. New campaigns always lose money at first while they find what works; it knows that, and won't panic and shut everything down in week one.
Where it is right now. ASA Condor already runs real campaigns with real money, on real Apple Search Ads accounts. What it doesn't have yet is sign-ups: it's being turned from a tool built for one developer's own apps into something anyone can connect their account to.
Leave your email and you'll hear from me when it opens, with an honest account of what works and what doesn't. If you've never run an ad before, that's fine. I'll set your first campaigns up with you.