asacondor

Apple Search Ads on autopilot, for developers who don't do marketing.

It builds your campaigns, watches them daily, and tells you the one thing worth doing next. Early access for indie iOS developers.

TikTok and Meta want a stream of videos. Google wants you to learn Google.

Apple Search Ads wants neither. Your App Store page is the ad, nothing to film, nothing to edit, no posting schedule to keep up with. And everyone who sees it was already searching for an app like yours. It is the one channel an indie developer can genuinely run alone. The hard part was never the setup: it is knowing what a user is worth to you, and whether today went well or badly. That is the part this does.

1

It builds your campaigns for you

Tell it which app you want to promote and which countries you want it shown in. It chooses the words people would search to find an app like yours, builds the campaigns around them, and shows you the whole thing before a single euro is spent.

2

It works out what one new user is worth to you

Connect your App Store revenue and it calculates what an average user actually brings in after Apple takes its share, not before. That number is the most you can afford to pay to get one. Almost nobody knows theirs, which is why most app advertising is guesswork.

3

Every day it tells you the best next move

It reviews the whole account, every campaign, every word you're paying for, every search that cost you money and brought nothing back, and works out what to do about it. Not a list of forty things: the handful that actually matter right now, ranked, each with the numbers behind it and a plain explanation of why. You press yes or no.

4

And when you trust it, it does the work itself

Turn autopilot on and it stops asking about the small stuff: nudging what you pay for a word up or down, pausing the ones that only ever cost money. It's off until you switch it on, one app at a time, with a daily spending ceiling you set. Anything big still waits for you, and every change it makes is written down. New campaigns always lose money at first while they find what works; it knows that, and won't panic and shut everything down in week one.

Where it is right now. ASA Condor already runs real campaigns with real money, on real Apple Search Ads accounts. What it doesn't have yet is sign-ups: it's being turned from a tool built for one developer's own apps into something anyone can connect their account to.

Leave your email and you'll hear from me when it opens, with an honest account of what works and what doesn't. If you've never run an ad before, that's fine. I'll set your first campaigns up with you.

Want in early?

Your app is not the problem. Nobody can find it.

There are about two million apps on the App Store. However good yours is, the people who would pay for it are typing a phrase into a search box and landing on somebody else's.

Apple Search Ads puts you in that search box. Your App Store page is the ad — nothing to film, nothing to edit, no posting schedule. And everyone who sees it was already looking for an app like yours.

It is the one paid channel an indie developer can genuinely run alone. Which leaves the real question: what does running it actually cost you?

What an agency would charge to run this

Agencies that manage Apple Search Ads almost always take a percentage of what you spend, typically somewhere between 10% and 20%, often with a monthly minimum on top. The more you spend, the more they earn.

An agency, at 15%

€300

€3,600 a year, on top of the ad spend

ASA Condor

€59

Flat. The same at €500 a month as at €20,000.

We never take a cut of your ad budget, and that is a design decision rather than a pricing one: the agent recommends raising budgets and bids, and if we earned a percentage of your spend, every one of those recommendations would pay us — and you would have no way of telling which were for your benefit.

The first weeks lose money. That is not a bug.

Nobody knows which search terms convert for your app until money has been spent finding out. That cost is real and it is unavoidable. What is avoidable is paying for the same lesson twice: a bid left too high for a month, a keyword that has never once converted still running, a country that was never worth entering.

Cumulative profit over six months, with and without the agent Both start at break even and drop while the campaign learns. The line for ASA Condor dips less deeply and returns above break even in about month three; the line for running it yourself dips further and is only reaching break even by month six. break even With ASA Condor On your own start month 3 month 6
An illustration of the mechanism, not a measurement of your app. The y-axis deliberately carries no numbers: the claim is the shape, and anyone who put figures on it would be making them up.
Cumulative profit, relative to break even, by month
MonthWith ASA CondorOn your own
Startbreak evenbreak even
1belowbelow
2below, recoveringat its lowest
3break evenat its lowest
4abovebelow
5further abovebelow, recovering
6furthest abovereaching break even

The agent does not skip the learning. It makes it shorter and cheaper: it works out what a customer is worth to you before it bids, it waits out the days when the numbers mean nothing rather than reacting to them, and it stops paying for a search that has never once brought you a customer.

What you get, and what you give up

Both halves, because the second one is the part nobody tells you.

What you get

  • The most you can afford to pay for a customer, calculated from your real revenue after Apple's cut — not guessed.
  • Every campaign and every keyword reviewed daily, with the handful worth acting on ranked and explained in plain words.
  • Autopilot, one app at a time, with a daily ceiling you set — and a written record of every change it made and what it cost or saved.
  • A flat price. Nothing we recommend earns us more.

What you give up

  • Money in the first weeks, while it finds out which searches convert. Less than doing it by instinct, but not nothing.
  • The small decisions, if you turn autopilot on — bids nudged, dead keywords paused, without asking you each time.
  • Any expectation that ads fix a product. It will find the people searching for what you built. It cannot make them want it.

It already runs real money. It does not have sign-ups yet.

ASA Condor runs live Apple Search Ads campaigns today, on real accounts, with real budgets. What it is missing is the door: it is being turned from a tool built for one developer's own apps into something anyone can connect an account to.

Leave your email and you will hear from me when it opens, with an honest account of what works and what does not. If you have never run an ad before, that is fine — I will set your first campaigns up with you.